TVC-MTV EXIT

MTV EXIT in Asia is focusing on three major forms of trafficking: sex trafficking and forced prostitution, labour trafficking, and forced domestic servitude. Also, due to the complexities of trafficking and the differences found geographically, the campaign is split into two regions: Asia-Pacific and South Asia.

This Promo depicts "Fake" career and work opportunities abroad which aim to show the audience how easy it is to be tricked into becoming a victim of human trafficking, no matter where you are from, your level of educational attainment, or your economic background. The PSA’s advertise opportunities to work abroad. At the end of each spot, there is a website address for people to visit and "apply." The following website has been created www.hospitality-job.com. Once people log on to the website, they will first be asked to select their language. Then a page will load explaining how the offer was false and how they could have become a victim of human trafficking.






Recently, Nikko stumbled upon the video which she did last year for MTV Exit that HAPPENS to fall in like with her course of study: hospitality. For a day, Nikko experiences the detriments of such behaviour and she's calling out to you to raise awareness and support this worthy cause.

For more information, do catch the video on MTV or watch it at http://www.mtvexit.org. click on "menu", followed by "MTV-Exit" under "promo".
Please view the advert at: http://http://www.youtube.com/watch?v=E3w4z-Dg9zY